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In this episode of The Talent Traction Podcast, host Mike Cioffi sits down with John Gillie, Founder of TruckTractorTrailer.com, to explore why commercial tires quietly drive performance across the entire trucking economy. From the Marine Corps to private-equity-backed leadership to building a niche marketplace platform, John brings a rare operator-and-founder perspective on where value is actually created in transportation. While most people focus on equipment or freight rates, John explains why uptime, asset discipline, and tire decisions often determine who runs a profitable operation — and who struggles. This conversation connects the hidden economics of trucking with leadership discipline, industry cycles, and long-term strategy in a necessity-based market that never truly stops moving. What you’ll learn from John Gillie: ✅ How his journey from the Marine Corps to founder shaped his leadership philosophy ✅ Why tires play an outsized role in uptime, safety, and fleet profitability ✅ Where trucking operators quietly lose money — and how the best outperform ✅ Why commercial trucking remains one of the most resilient necessity industries ✅ How OEM influence differs from where the aftermarket creates real value ✅ What separates operators who survive cycles from those who get squeezed out ✅ The leadership mistakes repeated across transportation businesses ✅ What will change — and what won’t — in trucking over the next five years Whether you’re a fleet leader, operator, investor, or entrepreneur, this episode reveals how performance in trucking is driven by decisions most people never see. Website: https://www.talenttraction.org/ 🎙️ Listen & Follow 🎧 Listen wherever you get your podcasts: YouTube | Spotify | Apple Podcasts Follow Talent Traction for highlights and future guest episodes: 🔹 LinkedIn — /talent-traction 🔹 Instagram — /talent_traction