Sónia Matos "How does Público maintain its extremely high standard?" (EN) скачать в хорошем качестве

Sónia Matos "How does Público maintain its extremely high standard?" (EN)

"Público" in Portugal did everything right in its latest relaunch and received the highest award for it: "European National Newspaper of the Year 2020". What is immediately striking about "Público" is its handy, reader-friendly format. The front page is always dominated by a large picture. The inside pages are often designed using double pages. The newspaper focuses on the large topics and thus also on a generous layout with reduced use of color and typography. The result is clarity, simplicity. "Público" looks like a daily weekly newspaper and has a circulation of 31,500 copies. The online offering is considered the most successful in Portugal and is also used in Latin America. To achieve this result, the newspaper employs 114 journalists, 8 photographers and 14 designers (digital and print) as well as 4 infographers (digital and print). The only question that remains is: How did the class leader make it through the past months? How was it possible to maintain the high standard? What is "Público" preparing for 2021?