Maria Hedengren "40 billion data know the future of media" (EN) скачать в хорошем качестве

Maria Hedengren "40 billion data know the future of media" (EN)

What do people prefer to read digitally? And what do they leave behind? But above all: Are they willing to pay for it? This alone is valuable data that must be of interest to every media company. But does it also tell us something about future developments? And how can we classify the findings of the past few months? Few companies know as much about reading behavior as Readly. Maria Hedengren presented details from Readly's enormous wealth of data for the first time. From it, astonishingly clear trends can be identified - including what could work in the media market in the future and what will soon be left behind.