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⏰ TIMECODES ⏰ 00:00 - How AI Changed Creative Strategy in 2025 02:58 - Why Most AI Creative Advice Doesn't Work 06:01 - The Two Major Shifts That Transformed Paid Ads 08:00 - Why Creative Is Actually The New Targeting 12:00 - How to Track Winning Ad Patterns (Not Just Metrics) 14:28 - The Right Way to Use Naming Conventions for Ads 17:58 - Building Your Brand Context Document for AI 23:00 - What Is a "Learned Concept" vs Small Iterations? 28:00 - AI Tools That Actually Work for Creative Production 31:00 - ChatGPT vs Veo3: What Each Tool Does Best 37:00 - The 4-Step Framework for AI-Powered Creative Strategy 38:00 - Q&A: Getting Started with Motion and Creative Strategy =========================== CONNECT WITH US ON SOCIALS =========================== LinkedIn: ➡︎ / motion1 Twitter: ➡︎ https://x.com/motionapp_ =========================== LEARN MORE ABOUT MOTION =========================== Motion is the command center for creative strategists. With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next. Motion’s customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year. ➡︎ Explore Motion: https://motionapp.com/ ➡︎ Book a demo for a VIP tour: https://motionapp.com/book-a-demo =========================== ABOUT THE SPEAKER 🗣️ =========================== Alysha Boehm is Creative Strategy & AI Advisor at Motion, where she helps performance marketers and creative teams systematically scale winning ads using AI-powered frameworks. Her resume includes several years of experience that spans creative design to strategic leadership at agencies like Kulin and brands like Pela. She's passionate about transforming traditional creative strategy processes with AI tools like Motion, ChatGPT, and Veo3 to help teams ship winning ads faster and more consistently. =========================== JOIN 50K CREATIVE STRATEGISTS =========================== ► Subscribe to Thumbstop - a weekly newsletter covering the art and science of winning ads: https://motionapp.com/thumbstop