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You’ve got 60 seconds — are you building trust or triggering resistance? In this episode, we break down how to make clients feel safe instead of sold. Learn how to shift your tone, positioning, and approach so prospects naturally lean in, open up, and want to work with you. If you’re in real estate (or any sales industry), this mindset shift can completely change your conversion rate. Stop pitching. Start protecting. Build trust fast. ⏱️ Timestamps: 1:07 - The Challenge a lot of Agents are Facing 1:26 - 60 Seconds to Make Clients Feel Safe Not Sold 1:49 - Creating Not Pitching 2:03 - 6 Things to Make Clients Feel Safe and Heard 5:26 - Phil Jones’ Opener Script 7:32 - 5 Core Report Tactics 9:55 - Comfort Increases When We Feel Safe 11:42 - CMA Script 12:54 - Hot New Listing 14:06 - Providing Emotional Comfort to Clients 19:00 - Do Giveaways like Alex Hermosi or Tom Ferry 20:58 - Objection Handling Script 23:00 - Affordability Script 23:50 - Control the Conversation 24:58 - Normalize Client’s Stress 25:17 - Establish Predictability 23:32 - Thank you! 📱 CONNECT WITH STEVEN: Instagram: / stevenkimhomes Tiktok: / stevenkimhomes Website: https://stevenkimgroup.ca/ 🎧 LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/29Youqy... Disclaimer: This content is intended for informational and entertainment purposes only. It is not intended as legal or professional advice. Viewers are responsible for complying with all Canadian and Ontario solicitation laws and regulations. Hashtags: #NoAgentLeftBehind #NALB #TorontoRealEstate #TorontoRealtor #TorontoHomes #TorontoMarket #RealEstateEducation #RealtorLife #YoutubeRealEstate #RealEstateYoutube #RealtorCoaching #AgentGrowth #AgentDevelopment #TomFerry