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🚀 Ever wonder who is behind these massive events? Our latest podcast episodes take you behind the scenes of the tradeshow industry—exploring culture, key integrations, and the incredible people who make it all happen. These conversations offer valuable insights into our world at ExpoCCI and the partners we collaborate with. Take a moment to listen, learn, and dive deeper into the industry that drives us forward! 🎙️✨ Episode 57 Behind the Drapes Podcast with EXPO Rich. Special guest: Sam Lippman President, Lippman Connects Coming to you from SISO Leadership Conference floor at Indiana Convention Center. Connect with Sam Lippman / samlippman 🎙️ Behind the Drapes with Expo Rich — New Episode Out Now When Sam Lippman speaks, the event industry listens. As President of Lippman Connects, Sam has spent decades helping organizers turn good shows into great ones. In this powerful episode, we sit down with the man behind some of the most influential research, roundtables, and event strategy insights in the business. We talk: 🔍 What’s changed — and what hasn’t — in attendee behavior 💡 Why organizers must become better listeners 🛠️ The most common blind spots holding events back 📊 How data (when used well) is a superpower 🤝 And why, at the end of the day, it’s still all about trust and human connection If you’re in the business of events, this episode is a masterclass. 🎧 Available now on YouTube and Spotify — only on Behind the Drapes #BehindTheDrapes #SamLippman #LippmanConnects #EventLeadership #EventStrategy #ExpoRich #TradeShows #B2BEvents #EventGrowth