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How To Price A SaaS: 5 Steps to Follow

Your pricing page is the epicenter of your business. A misstep here, and watch conversions, fostered by sales, marketing, product, and support, slip away. Today, I’ll explain how to price a SaaS, segment your audience, determine the value of your product, and create tiered pricing with no missteps. Please like, subscribe, and hit the bell button if you find this video useful. • Eleken’s case studies – https://www.eleken.co/cases • 3 Steps to Crafting Your Go-to-Market Strategy –    • 3 Steps to Crafting Your Go-to-Market...   • How to Price Your SaaS Product? Guess Less, Ask More – https://www.eleken.co/blog-posts/how-... • SaaS Pricing Models and Strategies to Help You Make an Informed Decision – https://www.eleken.co/blog-posts/saas... • SaaS Pricing Page Design: 9 Best Practices With Examples – https://www.eleken.co/blog-posts/saas... Check out Instagram for loads of Information on SaaS business:   / elekenagency   Check out Eleken's blog, where we share out product design wisdom: https://www.eleken.co/blog/main And make sure you're subscribed to stay updated with my latest videos. Contact Us • Website: https://www.eleken.co/ • Instagram:   / elekenagency   • Facebook:   / eleken.agency   • LinkedIn:   / eleken   #saaspricing #saasproducts #ux #ui #uiux #saas #uidesign #uxdesign #uiuxdesign #designagency #productdesign #startup #business #pricing #pricingmodels 00:00 – Intro 00:41 – Customer segmentation 01:21 – Product’s relative value 01:59 – Willingness to pay 02:02 – Van Westendorp price sensitivity meter 02:28 – Lincoln Murphy’s raise-until-it-hurts method 02:58 – The school of life method 03:22 – Tiered pricing 04:00 – Pricing page design