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Welcome back to MalikMakesSense, the channel that makes complex business and tech concepts actually make sense! In this episode, we break down Chapter 3: Strategic Initiatives for Implementing Competitive Advantages from Management Information Systems (CIS 3010) — a cornerstone chapter that explains how modern organizations use four major strategic systems to stay ahead: SCM, CRM, BPR, and ERP. ⚙️ In This Video You’ll Learn: What Business Processes are and how they connect strategy to value The difference between Customer-Facing and Business-Facing processes How Supply Chain Management (SCM) improves efficiency and reduces costs Why Customer Relationship Management (CRM) builds loyalty and retention through data-driven insights How Business Process Reengineering (BPR) transforms workflows for breakthrough performance The role of Enterprise Resource Planning (ERP) in integrating all business functions into one powerful system 💡 Key Takeaway: Competitive advantage isn’t just about products — it’s about strategic integration. From supply chains to customer relationships, these four systems form the backbone of how today’s top organizations operate smarter and faster. 🎓 Perfect For: MIS & Business students studying information systems Managers or entrepreneurs looking to optimize operations Anyone curious about how technology fuels modern business strategy 🎬 Created With: NotebookLM | ChatGPT | Claude.AI | Heygen.AI (AI collaboration for smarter studying and storytelling!) 📚 Course: Management Information Systems – CIS 3010-12