3 Steps to a high-quality annual marketing plan for builders- Capturing Leads Part IV скачать в хорошем качестве

3 Steps to a high-quality annual marketing plan for builders- Capturing Leads Part IV

This is the fourth episode in our series on creating a high-quality annual marketing plan for custom home builders and remodelers. Rick and Dru shift focus from attracting opportunities to capturing leads—the critical step of converting website visitors into actionable contacts through interactive lead magnets and systematic referral networks. 🔧 WHAT YOU'LL LEARN: Why your offer must be more valuable than contact information The difference between static and interactive lead magnets How to use pricing tools and floor plan libraries to capture construction leads The "Two F's" every builder must optimize: Phone and Form Why "free estimates" devalue your services The 3-step process for requesting Google Business Profile reviews How to systematize referrals instead of relying on organic referrals B2B referral strategies with realtors, architects, and interior designers Testing and measuring lead magnet performance Conversion tracking from page visit to signed contract ​ TIMESTAMPS 0:00 Intro: Capturing Leads 0:42 Welcome & Overview: From Attracting to Capturing​ 1:47 The Foundation: Define Your Offer​ 3:21 The Two Fs: Phone & Contact Forms​ 4:40 Eliminate Spam: Two-Factor Authentication​ 5:24 Live Chat Widgets and Appointment Booking​ 5:41 White Papers, Planning Guides & Educational Content​ 6:07 Interactive Tools (Design Libraries, Pricing Tools)​ 6:22 Why Interactive Lead Magnets Convert Better​ 8:51 Test & Measure: Which Lead Magnets Work Best​ 9:31 Multiple Offers: Meet Leads Where They're At​ 11:12 Outbound Referral Networks: Systematize Referrals​ 11:36 Past Clients: Review Requests & Google Business Profile​ 12:44 Business-to-Business (B2B) Referral Strategy​ 13:06 Reaching Out: 20 Outreach Per Week to Partners​ 14:24 When to Ask for Reviews (Contract & Completion)​ 15:30 Avoid Review Spam: Request Strategy (10-20/week)​ 16:28 Best Review Platforms: Google Business Profile & Houzz​ 17:15 Offer Value First: How to Build B2B Relationships​ 19:23 Position Yourself as an Industry Leader 📚 WATCH THE COMPLETE SERIES: Part 1 - Branding & Defining Your Offerings: https://www.builderleadconverter.com/... Part 2 - Sales Pipelines, Budget & Marketing Channels: https://www.builderleadconverter.com/... Part 3 - Website Optimization: https://www.builderleadconverter.com/... Part 4 - Capturing Leads (This Episode) 🎥 FREE BUILDER VIDEO: Want to see what AI can do with your project photos? Get a free custom video at: https://www.builderleadvideos.com 🔑 KEY TAKEAWAYS: Interactive lead magnets (pricing tools, floor plan libraries) convert better than static downloads Contact forms generate 40-50% spam - use two-factor authentication to improve quality Never promote "free estimates" - you're devaluing your services Request Google Business Profile reviews at contract signing and project completion Use 3-step review process: email, text reminder, phone call Send only 10-20 review requests weekly to avoid Google flagging B2B referrals should be ongoing: 20 outreach contacts per week Focus on realtors, interior designers, and architects (the big three) Help B2B partners grow their business first - reciprocal relationships work best Track conversion rate, lead quality, appointments booked, and contracts signed 🎯 THE THREE-STEP MARKETING PLAN: 1. Attracting Opportunities (Parts 1-3) ✅ 2. Capturing Leads (Part 4 - This Episode) ✅ 3. Converting to Appointments & Contracts (Coming Soon) 📞 Schedule Your Call: https://www.builderleadconverter.com/... 💬 ABOUT CONVERSATIONS THAT CONVERT: Each week, Rick teams up with industry experts to tackle practical strategies in lead generation, marketing, and sales for remodelers, home improvement companies, and custom builders. From practical tips to deep industry insights, we cover everything you need to grow a stronger, smarter business. Brought to you by Builder Lead Converter - Your Perfect Sales Assistant. 📱 CONNECT WITH US: Website: https://www.builderleadconverter.com Facebook:   / builderleadconverter   Instagram:   / builderleadconverter   LinkedIn:   / builderleadconverter   #ConstructionLeadGeneration #BuilderLeadMagnets #ConstructionLeads #GoogleBusinessProfile #BuilderReferrals #HomeBuilderMarketing #RemodelingMarketing #LeadCapture #InteractiveTools #B2BReferrals #BuilderLeadConverter #MarketingPlan #CustomerReviews #DigitalMarketing #ConstructionMarketing "For my brothers and sisters in Christ, may the grace of the Lord Jesus Christ, the love of God, and the fellowship of the Holy Spirit, be with you all. Always."