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Not all videos serve the same purpose - and choosing the right type can make or break your communications strategy. In this video, RaffertyWeiss Media breaks down the 7 core types of video production services and exactly where each one fits in your organization's communications mix: 00:00 - Introduction 00:30 - Brand & Corporate Overview Videos 01:15 - Explainer & Product Demo Videos 02:00 - Testimonial & Case Study Videos 02:45 - Recruitment & Culture Videos 03:30 - Event & Campaign Videos 04:15 - Training & Internal Communications Videos 05:00 - Social-First & Short-Form Content Whether you're a government agency, nonprofit, association, or corporation, this guide will help you match the right video format to the right goal - from homepages and proposals to intranets and LinkedIn feeds. RaffertyWeiss Media is a full-service video production company based in the Washington D.C. area with 25+ years of experience creating award-winning content for clients like Lockheed Martin, AARP, Amtrak, and the United Way. Ready to create video content that actually works? Visit us: https://raffertyweiss.com Follow on LinkedIn: / raffertyweiss-media Subscribe for more video strategy tips every week #VideoProduction #CorporateVideo #VideoMarketing #ExplainerVideo #WashingtonDC