What Makes a Recruitment Video Successful? | Authentic Employee Stories Over Polished Scripts скачать в хорошем качестве

What Makes a Recruitment Video Successful? | Authentic Employee Stories Over Polished Scripts

Most recruitment videos fail because they're too polished, too scripted, and too fake. In this video, RaffertyWeiss Media breaks down what actually works in recruitment video, and why authenticity beats production value every single time. What we cover: The core elements of a recruitment video that actually attract candidates Why authentic on-camera voices (real employees, real leaders) outperform scripted talent How to balance professional production with genuine, human storytelling Common mistakes that make recruitment videos feel "corporate" and inauthentic How to match your video to your actual company culture Real examples: RaffertyWeiss recruitment videos that boosted applications The recruitment video formula that works: Core emotional + practical elements: → Clear employee stories that help candidates picture themselves on the team → Authentic on-camera voices of real employees and leaders sharing why they chose to work there → Practical details candidates care about: expectations, growth opportunities, impact, day-in-the-life moments Why authenticity is more valuable than overproduction: → Today's candidates trust honest, human stories over glossy, scripted "culture commercials." → Overproduced videos can feel staged and polished, but real conversations create stronger emotional connection → Unscripted interactions create a stronger emotional connection and trust → Goal: professional visuals and sound, but language, locations, and people that feel true to the organization How to match your video to your actual company culture: → Start with your employee brand: formal vs. casual, mission-driven vs. fast-paced, conservative vs. playful → Use real work settings, real teams, and real scenarios that reflect how people actually collaborate → Align script and style with the tone people experience on day one → Let target audiences (early-career, technical talent, experienced leaders) guide the tone and messaging RaffertyWeiss Media has produced recruitment and workforce videos for: → National Hiring Association → Johnson Controls (federal agencies) → Akin Gump (law firm) → And many others These projects highlight mission, safety, and career growth while showing authentic day-to-day work helping clients attract candidates who are a better long-term fit. 0:00 - Introduction: Why most recruitment videos fail 0:30 - The core elements of a recruitment video that actually work 1:15 - Why authentic employee voices beat scripted talent every time 2:00 - The authenticity vs. overproduction balance 2:45 - Common mistakes that make recruitment videos feel "corporate." 3:30 - How to match your video to your actual company culture 4:15 - Real examples: RaffertyWeiss recruitment videos that boosted applications 5:00 - Key takeaways and how to get started Learn more: https://www.raffertyweiss.com See our recruitment video work: https://www.raffertyweiss.com/portfolio Contact us: https://www.raffertyweiss.com/contact Key Topics: recruitment video production, employee recruitment video, hiring video, What makes a good recruitment video, authentic employee stories, and a company culture video? workforce video production, recruitment marketing, talent attraction video, Washington DC video production, RaffertyWeiss Media, recruitment strategy, employee testimonials, company culture, and hiring best practices.