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AudioDays

🎙 Our CEO, Vincent Luciani shares his insights on the #Data & #Analytics Trends for 2022. https://www.artefact.com/news/google-... 2021 was a year of transition marked by a strong increase in data maturity for companies. Vincent explores the trends to expect in the coming months related to: #1stParty data collection, the massive deployment of brands' #CDP (Customer Data Platform) increasingly probabilistic approaches to performance measurement. 📈 etc... "There is a need to control one’s 1st party data, as it is becoming vital to be able to rely on clean, consented and controlled data. This requires two enablers: data collection programs and a proper tools ecosystem. Corporate data maturity also involves the evolution of performance measurement", explains Vincent. Read the full transcript 📖 https://www.artefact.com/news/google-... Google is a partner of the AudioDays platform which sponsors expert content useful to decision-makers and business leaders in charge of data and marketing transformation.