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AbilityNet's TechShare Pro 2025 conference held a community forum discussing how to effectively make and win the business case for accessibility in organisations, emphasising practical strategies such as integrating accessibility costs into projects from the start, tailoring messages to different business units, involving disabled employees to humanize the issue, using data and storytelling to influence senior leaders, and shifting mindset to treat accessibility as a core quality and competitive advantage rather than an extra cost, with contributions from various professionals sharing insights, challenges, and approaches to embed accessibility sustainably in business practices. Main panel speakers consisted of: Mark Walker, AbilityNet Stefan Leblois, G3ICT Shani Dhanda AbilityNet is a charity that believes in a digital world accessible to all. Discover TechShare Pro: https://www.techsharepro.com #A11y #Accessibility #DigitalInclusion Subscribe to AbilityNet’s newsletter: https://abilitynet.org.uk/sign-up-for... Twitter: / abilitynet Facebook: / abilitynet LinkedIn: / abilitynet Support us: https://abilitynet.org.uk/support-us Join us for AbilityNet's TechShare Pro event: https://techsharepro.com