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Establishing a new care provider in Central and West London means competing with some of the most well-known names in the industry. In this video, the team at Walfinch Chelsea, Kensington & Westminster shares the reality of building trust from scratch and the specific standards required to achieve an 'Outstanding' rating from the CQC. We discuss the operational backbone of a successful franchise—from the 38-module training process for new recruits to the "Time to Thrive" philosophy that shifts the focus from simple task-based care to genuine well-being (sometimes involving a visit from a poodle). About Walfinch: Walfinch is a national home care provider delivering quality care to help people maintain independence in their own homes. We offer hourly visiting home care and full-time live-in care across the UK. Franchise opportunities: https://walfinchfranchising.com/ Timestamps: 0:00 – Building a Strong Leadership Team 0:20 – What Excellence in Home Care Really Means 0:35 – How I Help the Branch Thrive 1:02 – Most Memorable Moment: Outstanding CQC Rating 1:17 – Early Business Challenges in Central & West London 1:47 – My Favourite Part of the Job 2:06 – First Contact with New Clients 2:21 – Services We Provide (Domiciliary & Live-in Care) 2:49 – Our Robust Recruitment & Training Process 3:14 – “Time to Thrive” – What It Stands For 3:36 – What Makes Walfinch Different 3:47 – What Thriving Means to Me 3:54 – How We Start a Client Visit 4:16 – Being More Than Just Carers 4:28 – Three Keys to Thriving: Nutrition, Exercise & Fresh Air 4:40 – Small Gestures That Change Energy (Meet Tommy the Poodle)