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Your e-commerce website might be losing sales without you even realising it. In this video, I’m breaking down five powerful UX principles that transform how customers interact with your site — and how you convert them. You’ll learn how to: 1. Apply the Three-Click Rule to simplify navigation and reduce frustration. 2. Structure mega menus that are clean, tidy, and easy to navigate. 3. Use colour psychology to guide emotion and buying behaviour. 4. Design prominent CTAs that stand out and drive action. 5. Optimise product placement to make sure your key offers get seen. By the end, you’ll know how to create a smooth, high-converting experience that feels natural for your customers and powerful for your brand. If you’re building or redesigning your online store — this is your blueprint for a site that doesn’t just look great, but sells. Timestamps: 00:00 – The real reason e-commerce sites lose sales 00:55 – The Three-Click Rule explained 03:14 – Clean navigation & mega menus 05:24 – Colour theory that drives decisions 08:06 – Call-to-actions that actually convert 11:14 – Product placement strategies 13:15 – Final UX takeaways UX design, e-commerce website design, conversion optimisation, user experience, web design for business, online store tips, navigation design, colour theory in e-commerce, call-to-action design, product placement strategy