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If your website looks good but you are not getting leads, enquiries, or sales, the problem is usually not your design. It is clarity. In this video, I break down the 5 second test and how it reveals the gap between what you think your website is saying and what visitors actually understand. If someone lands on your homepage, they should be able to answer three things fast: what you do, who it is for, and what to do next. If they cannot, you do not have a traffic problem. You have a messaging problem. You will learn how to fix vague headlines, strengthen your hero section, and add proof that builds trust quickly. I also share simple before and after examples you can copy, plus an easy rule to check if your messaging is too generic. If you want me to review your homepage, drop your website in the comments and tell me if you are ecommerce or service-based, and what you want to fix. Subscribe for more UX, website, and conversion tips built for business owners.