How standards can solve data clean rooms’ interoperability issue скачать в хорошем качестве

How standards can solve data clean rooms’ interoperability issue

With the third-party cookie going away, advertisers, publishers, platforms and ad tech firms are looking for a new means of applying data to target ads to people and measure how those ads performed. And the data clean room has become among the most attractive options. But there isn’t just one clean room. Platforms like Google, Meta and Amazon have their own clean rooms. And then media companies, advertisers and agencies are creating their own clean rooms powered by various clean room providers like Habu, InfoSum and Snowflake. The proliferation of all these different clean room is where things start to get messy. In this video, Digiday senior media editor Tim Peterson interviews ad industry executives -- Publicis Media's Jess Simpson, Omnicom Media Group's Marc Rossen, IAB Tech Lab's Shailley Singh and Optable's Bosko Milekic -- about data clean rooms' interoperability issue and the potential for industry standards to solve the situation. VISIT us: http://www.digiday.com LIKE us on FACEBOOK:   / digiday   FOLLOW us on TWITTER:   / digiday   FOLLOW our INSTAGRAM:   / digiday   This video uses a vector image created by chikenbugagoshenka that was made available through Freepik.com: https://www.freepik.com/vectors/ceiling