CRO Insights #33 📈: ECOM SALES PAGE REDESIGN скачать в хорошем качестве

CRO Insights #33 📈: ECOM SALES PAGE REDESIGN

-- 💰 We turn your clicks into customers and increase your profits Get in touch: https://cnvrsn.co/youtube -- Our client sells fantastic sleep supplements direct to consumers online. We were hired to increase their conversion rates and overall revenue per session. Here's how we did it. Let's break down the before/after now 👇 My company https://cnvrsn.co/fnArX has been designing high converting landing pages for 10 years. I'm lifting the lid on internal projects and breaking down: 1. Before and after designs 2. What we've changed and why it will increase conversion rates 1. We added trust and credibility using seals ❌ Before: The client has a nice trust bar under the navigation but we've focused on some bigger levers. ✅ After: Adding visual seals above the fold is a really great way of showcasing trust and credibility. 2. We included an image of the product ❌ Before: As you can see the before design doesn't show the product, leaving visitors wondering what it is. ✅ After: We've used an image of the product and showed it as a drink so there's no unanswered questions or objections. 3. We added better UI/UX for image scrolling ❌ Before: Due to no pictures they client wasn't using a very underrated piece of conversion real estate. ✅ After: Now we can use images on scroll to better display the product, how it's taken and the benefits. 4. We enhanced the headline and sub headline ❌ Before: The above the gold before was too wordy, it wasn't scannable enough and the fonts were too small. ✅ After: Now we've used witty and punchy text to be easily scanned and consumed hitting them hard with the value prop. 5. We added benefit driven bullet-points ❌ Before: Another well done job by the client but like above they aren't hard hitting enough. ✅ After: We increased the font size and kept the BDBP's shorter and harder hitting. 6. We improved the pricing layout ❌ Before: If you're discounting products there's certainly best practises when it comes to showing the pricing. ✅ After: We've followed these, showing the strikethrough first and then newer price with the workings out done for the users. 7. We simplified the call to action ❌ Before: I like and see what the client is trying to do here but sometimes being direct pays, this is direct marketing after all. ✅ After: We've simplified the text, gone full-width, used a stand out colour and directional cue. 8. We anchored the call to action with payment seals ❌ Before: The call to action has a nice anchor above it but we've enhanced that further. ✅ After: Adding the payment seals enables us to leverage their trust and credibility. TL;DR 🚀 Use trust seals 🚀 Always show your product image above the fold 🚀 Use thumbnails for a better UI/UX 🚀 Keep your headlines scannable 🚀 Add benefit driven bullet-points 🚀 Work out the savings 🚀 Make your CTA's full-width 🚀 Anchor CTA's with trust -- ► Subscribe to my channel Here:    / @conversionwise   -- Why Subscribe? 👇 Every single week I provide tips and resources from my 10 years experience with Conversion Rate Optimization, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me. -- Connect with me here: 👇 Twitter:   / oliverkenyon   LinkedIn:   / oliverkenyon   -- Join me inside the number one community for Conversion Rate Optimization & Design 👉   / conversionwise