S3 E32: Marketing Partnerships: More Than Business Tinder скачать в хорошем качестве

S3 E32: Marketing Partnerships: More Than Business Tinder

Partnerships: everyone says you have to do them.  But most of that advice is dangerously naive, bordering on incompetent.  This episode discusses self-serving agendas and ineffectual approaches that tanked collaborations, as well as successful partnerships that drove great commercial outcomes (and why).  Listen in and hear: • How a software company and a diversity & inclusion service provider created a successful partnership by filling each other's gaps.  • How a software company and a service company thrived by filling each other's competency gaps.  • How partnering with drafters allowed an engineering software company to bypass 10 barriers to entry.  • The Accountant/Cleaner Catastrophe: One of the worst partnership ideas we've ever seen.  • An example of a software development company successfully partnering with UX agencies. • Terrible advice a business coach publicly gave on partnerships. This episode was co-hosted by: Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here (  / jackfergusonmymm  ) Find Alex on LinkedIn here (  / alex-h-urquhart  ) Follow The Push on YouTube here (   / @thepushmedialab  ) Follow The Push on LinkedIn here (  / thepush  ) Follow The Push on TikTok here (  / thepushmedialab  ) Follow The Push on Instagram here (  / bethepush  ) Visit The Push website here (https://bethepush.com/) Visit Jack’s personal website here (https://jackferguson.co/) Visit Alex’s personal website here (https://market-science.co/)