B2B Storytelling and Team Empowerment: Alisa Manjarrez on Stories Bureau's Evolution скачать в хорошем качестве

B2B Storytelling and Team Empowerment: Alisa Manjarrez on Stories Bureau's Evolution

In this episode of the HabitStack Podcast, host Scott Ward interviews Alisa Manjarrez, Managing Director of Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling through presentations, videos, and podcasts. Alisa shares what she’s learning from Multipliers by Liz Wiseman about scaling herself as a leader. They dive into: – How Stories Bureau evolved from presentation design for market research professionals at companies like Mars Wrigley into narrative podcasts and video production – Why small companies should ignore advice to be on every social platform and instead master one channel at a time – Leveraging research-backed messaging strategies used by Fortune 500 companies – Why podcasting isn’t going out of style despite the average show getting only 30 listens – How reaching 1,000 listens puts a podcast in the top 10% – Why podcasts are becoming the new book for demonstrating expertise – Repositioning Stories Bureau around relationship-driven partnerships instead of simply showcasing past work 🎧 Listen to the HabitStack Podcast Spotify: https://open.spotify.com/show/55pgGeW... Apple Podcasts: https://podcasts.apple.com/sg/podcast... Buzzsprout Website: https://podcast.habitstack.com 🧠 Learn More About HabitStack https://habitstack.com