The Principle of Unity: How "We" Beats "You vs. Me" Every Time скачать в хорошем качестве

The Principle of Unity: How "We" Beats "You vs. Me" Every Time

"We naturally trust, like, and forgive people we consider "one of us." This is the core of the Principle of Unity, the newest universal principle introduced by Dr. Robert Cialdini. But what if you aren't part of the same family, religion, or political party? Can you still create that powerful bond of "we-ness"? In this episode, Patrick reveals the science behind Unity and shares jaw-dropping studies—from kidney transplant rankings to "lost letter" experiments—that prove how deep this bias runs. Most importantly, he shares actionable strategies like Co-Creation and Synchronised Action that allow you to ethically build unity with almost anyone. 💡 In This Episode, You'll Learn: ✅ The Definition of Unity: It's not just about being like someone (that's Liking); it's about being of someone—a shared identity. ✅ The "We" Advantage: How being in the "we-group" leads to more trust, cooperation, creativity, and forgiveness. ✅ Shocking Research: 📌 Referees: Why they give 10% more favourable calls to teams from their own country. 📌 Kidney Transplants: Why people rank members of their own political party as more "deserving" of life-saving organs. 📌 Lost Letters: Why people in a Catholic country were far more likely to mail a lost letter if the name on it sounded Catholic. 📌 Co-Creation: Why asking your team to solve a problem together builds more loyalty than assigning tasks individually. ✅ Synchronised Action: The incredible study where strangers who simply tapped a table in the same rhythm were 49% likely to stay and help, compared to just 18% for those who tapped out of sync. ✅ Relationship Rescue: How couples who use "we/us" language resolve conflicts successfully, while those who use logic or threats fail. ❗Your Ethical Persuasion Challenge❗ 1. Use "We" Language: In your next conflict (at home or work), stop saying "you need to do this" or "I think this." Switch to "we" and "us." (e.g., "How can we solve this together?") 2. Co-Create: Don't just present a finished solution to a client or team. Bring them into the process early. Ask, "What do you think we should prioritise here?" 3. Synchronise: If you're leading a meeting or presentation, get the audience to do something together—raise hands, answer a poll, or even stand up. Join them in the action! 00:00 Introduction to Ethical Persuasion 01:57 The Principle of Unity in Relationships 03:21 Shocking Facts on how Unity Changes Behaviour 06:58 Persuasion Techniques in Personal and Professional Settings 12:20 How Unity Builds Agreement, Cooperation, and Results 15:06 From Episodes to Expertise: Navigating the Membership Portal 16:07 The Dark Side of Persuasion 19:06 Dr. Cialdini on Co-Creation: A Breakthrough in Social Science 20:55 Building We-Relationships: Co-Creation in Practice 22:49 When We Move Together: Unity in Action 25:51 The Principle of Unity in Action: Your Final Takeaway Resources Mentioned: Episode 3: Who is Dr. Robert Cialdini? https://ethicalpersuasion.com.au/podc... Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.google.com/search?q=Dr+Ci... Complimentary Membership Portal: Join our new community to get early access and track episodes, and access guest giveaways as well as free resources. https://ethicalpersuasion.com.au/podc... Other Links Website: https://ethicalpersuasion.com.au/ Book: https://yesmoreoften.com/ Podcast: https://ethicalpersuasion.com.au/podc... Youtube:    / @ethicalpersuasion   Linkedin:   / patrick-van-der-burght   Facebook:   / ethicalpersuasion   Instagram:   / ethical_persuasion   Twitter: https://x.com/yesmoreoften TikTok:   / ethicalpersuasion   Personal Profile: https://patrickvanderburght.com