The Science of Social Proof: How One Image Tripled Results скачать в хорошем качестве

The Science of Social Proof: How One Image Tripled Results

If you think Social Proof is just about collecting 5-star reviews, you are leaving massive success on the table. In this episode, Patrick explores the Principle of Social Proof, the rule that says we follow the lead of others, especially when we are uncertain. He reveals the stunning ""Food Court Study,"" where a simple change in imagery took a compliance rate from 25% to 75% (a 200% increase!). You’ll also hear the fascinating history of the shopping cart, why kids stopped fearing dogs after watching a video, and why visual artists (photographers and web designers) hold the keys to your persuasion success. 💡 In This Episode, You'll Learn: ✅ The Food Court Study: How changing an image from one person eating to multiple people eating tripled the results. ✅ The 3 Amplifiers: To make Social Proof work, you need Numerousness (lots of people), Similarity (people like us), and Uncertainty (we follow others when we aren't sure). ✅ The Shopping Cart Story: Why Sylvan Goldman’s invention failed until he paid people to use them in front of real customers. ✅ The ""Visual Industry"" Warning: Why photographers and web designers need to understand this science to avoid costing their clients sales. ✅ The 5-Star Myth: Why a perfect 5-star average review score is not the most persuasive score you can have. ✅ The "Dark Side": A look at fake testimonials (Sony, Sunday Riley) and the tragic real-world consequences of negative social proof in media (Netflix’s 13 Reasons Why). ❗️Your Ethical Persuasion Challenge❗️ 1. Audit Your Images: Look at your website or brochures. Are you showing single individuals or groups? Remember the food court study—numerousness matters. 2. Check Your Testimonials: Are you matching testimonials to the prospect? If you are pitching a female director in her 50s, don't show her a testimonial from a young male graduate. Use similarity. 3. Spot the Fakes: Be a detective. If a company uses vague social proof, investigate it. Don't let the "Dark Side" manipulate your decisions. 00:00 Introduction to Social Proof Episode 01:45 Understanding Social Proof 06:30 Real-Life Examples of Social Proof 09:18 Social Proof in Organisations 11:56 Factors Influencing Social Proof 15:54 Beyond Reviews: Other Forms of Social Proof 16:56 The Importance of Training in Persuasion 19:28 Certification Working for or Against You 20:03 The Impact of Visuals on Persuasion 22:36 The Power of Visual Persuasion 25:41 Social Proof in Digital Environments 27:32 What is the best Average Review Score to have? 28:42 Amplifying the Effect of Testimonials and Reviews 33:30 The Dark Side of Social Proof 37:29 Building a Community for Ethical Persuasion Resources Mentioned: Episode 2: The Science of Human Decision-Making https://ethicalpersuasion.com.au/podc... Complimentary Membership Portal: Access exclusive tools and track your learning. https://ethicalpersuasion.com.au/podc... Book: Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.google.com/search?q=Dr+Ci... Other Links Website: https://ethicalpersuasion.com.au/ Book: https://yesmoreoften.com/ Podcast: https://ethicalpersuasion.com.au/podc... Youtube:    / @ethicalpersuasion   Linkedin:   / patrick-van-der-burght   Facebook:   / ethicalpersuasion   Instagram:   / ethical_persuasion   Twitter: https://x.com/yesmoreoften TikTok:   / ethicalpersuasion   Personal Profile: https://patrickvanderburght.com