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Epic Games Finally Admits “Our Store Sucks” #steam #gaming #epicgames Epic Games recently released their 2025 Year in Review and the numbers reveal a shocking reality behind the billion dollar headlines. While total player spend hit record highs, the fine print combined with new January 2026 data from Alinea Analytics shows that Epic’s foundational strategy has effectively failed. With Daily Active Users falling and the platform losing engagement while Steam smashes concurrent user records, leadership has finally admitted that the current launcher sucks and requires a ground up architectural rebuild. This video dissects the $1.16 billion illusion and the end of the bribe era where free games and exclusives were used to force growth. We explore the rise of the friend slop phenomenon and the massive success of titles like Arc Raiders on Steam which prove that gamers are choosing social gravity and community features over lower prices. From the Sweden Effect in game development to the planned summer 2026 rebuild, we analyze whether Epic can finally build the social glue necessary to compete with Valve or if Steam has already won the PC gaming store wars for good. 0:00 Admission of Failure 1:55 Billion Dollar Illusion 3:36 Steam's January 4:54 Rise of Friend Slop 6:58 2026 Rebuild https://store.epicgames.com/en-US/new... https://alineaanalytics.substack.com/... Twitter / watercs2