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How Zetwerk Founders, Srinath Ramakrushnan and Amrit Acharya built a $3B unicorn manufacturing startup after 90% of their business got wiped out and cash flows came down to zero in Covid. With Srinath (Co-Founder & COO), we to decode frameworks and playbooks of India’s largest industrial and manufacturing unicorn was built. This is a deep dive into how can modern manufacturing startups scale, biggest problems in manufacturing and how to solve this, and how Zetwerk pivoted from SaaS to a marketplace, and then to a managed marketplace, and how artificial intelligence is the next frontier for Indian manufacturing. What you’ll learn from this episode: How Zetwerk to build a manufacturing global unicorn Why execution, not demand, kills manufacturing startups Marketplace vs managed marketplace decisions How predictability becomes the real product in high-value industrial orders Building operations as a long-term moat Founder mindset for building institution-level companies, not hype cycles Using systems, digitisation, and AI to scale complex manufacturing This is not just a startup story. It’s a masterclass on building real-economy companies that last decades. Welcome to The Second Act. Timestamps : 0:00 Founder Journey, Self-Doubt & Early Discipline 7:20 What Zetwerk Does & Why Manufacturing Is Hard 12:53 Family, Balance & Life Outside Work 22:10 Co-Founder Choice, Trust & Complementarity 30:48 Pressure, Failure & Learning From Crises 33:10 COVID Shock & Building Company DNA 41:55 SaaS vs Marketplace vs Manufacturing Mindset 50:00 Broken Supply Chains & Reliability Problem 56:20 Zetwerk Operating System Explained 1:04:10 Owning the Transaction & First-Party Risk 1:08:58 Supplier Capacity, Anchors & Network Effects 1:16:20 Energy, AI & Global Manufacturing Opportunity 1:22:40 Advice for Young Manufacturing Founders 1:27:00 Building a Generational Company & Final Framework #zetwerk #foundermindset #success #thesecondact #business #entrepreneurship #podcast Zero Bank balance to $3B Startup ft.Srinath | Zetwerk | Manufacturing, AI, Success Mindset | TSA EP2 Subscribe to our Other Channels : The Second Act Clips - / @thesecondactclips The Second Act Shorts - / @thesecondactshorts 🎧 Stream Full episodes on Spotify: https://open.spotify.com/show/1sNnTnq... Socials : Instagram - thesecondactshow / thesecondactshow Facebook - The Second Act / thesecondactshow