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Ever made a YouTube video that did nothing for your business? No calls. No leads. Just wasted time. This 7-part series fixes that. In Module 1, you'll learn the two steps most business owners skip: choosing a clear business goal and a filmable topic before you ever hit record. Here's what we cover: The difference between Idea, Goal, Topic, and Title (and why confusing these creates random results) How to choose a business goal that actually connects to revenue, trust, or authority The 3 topic buckets that generate high-paying client attention The 5–10 minute test (so you stop trying to film 45-minute documentaries) How to lock in your Goal + Topic inside Notion so your videos have a clear job This isn't about "going viral" or chasing views. This is about using YouTube as a strategic tool that generates qualified leads and positions you as the authority in your space. By the end of this module, you'll have a one-sentence goal and a one-sentence topic—the foundation for everything that comes next. Ready to install a content system that actually works for your business? Visit https://pages.stonesharpimages.com/ho... to learn how we help founders and executives build repeatable content operations. 00:00 Introduction: Starting Your YouTube Journey 00:33 Module 1: Setting Goals and Picking Topics 01:24 Understanding Ideas, Goals, and Topics 02:05 Defining Topics vs Titles 03:33 Choosing Business Goals for Your Videos 04:16 Real-World Examples of Business Goals 05:23 Step-by-Step Guide to Choosing Topics 08:03 Testing and Refining Your Topic 09:08 Conclusion: Wrapping Up Module 1