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Most business owners making YouTube videos either spend hours researching topics (opening 14 tabs, going down rabbit holes) or they skip research entirely and hope the algorithm finds them. Both approaches waste time and kill momentum. This video breaks down the exact 3-source research system I use to validate any YouTube topic in 15-30 minutes — before you waste days scripting a video nobody will watch. No more endless research. No more guessing. Just a fast, repeatable system that proves a topic is worth filming before you invest time in it. — WHAT YOU'LL LEARN: • The 3-source check framework: YouTube search, Google/Trends, and customer questions • How to identify real demand patterns vs. one-off viral outliers • What signals actually matter when evaluating competition • How to spot content gaps your competitors are missing • The exact questions to ask when analyzing top-performing videos • How to use "People Also Ask" and related searches to find adjacent topics • Why customer questions are your most valuable research source (and where to find them) • How to turn research into a specific, filmable angle in one sentence • The simple formula: Topic + Specific Promise + Specific Constraint • What to capture in your system so research drives action instead of delay • How to make a clear go/no-go decision in under 30 minutes This is Module 2 from my YouTube Training Series for business owners who want content systems that drive revenue, not just views. — WHO THIS IS FOR: • Business owners creating YouTube content to grow their company • Founders who don't have time to waste on content that doesn't perform • Teams building repeatable content systems (not one-off campaigns) • Anyone tired of researching forever without getting clarity — THE PROBLEM WITH MOST YOUTUBE RESEARCH: Most people either over-research or under-research. They collect notes without making decisions. They watch 20 videos "for research" and still don't know what angle to take. Or they skip research entirely, film whatever feels right, and wonder why nobody clicks. Research should reduce uncertainty and create confidence. Not delay you. If you can't get to clarity in 15-30 minutes, the topic is either too broad or your goal isn't clear. — WHAT YOU'LL WALK AWAY WITH: By the end of this video, you'll have: • A short research note that proves your topic is worth filming • One clear angle (what you'll actually say in the video) • A go/no-go decision • A system you can repeat for every future video idea — TOOLS MENTIONED: • YouTube Search (free) • Google Trends (free) • VidIQ (paid, optional — I walk through why I use it and what it's best for) — Want the full content operating system? I help founders and executives install repeatable content systems (Notion workflows, team training, and sustainable video production) so content stops depending on you. Learn more: https://pages.stonesharpimages.com/ho... — TIMESTAMPS: 00:00 Introduction to the Series 00:27 The Importance of Topic Research 01:19 Key Questions for Effective Research 01:50 Using YouTube for Research 04:06 Exploring Google and Google Trends 06:30 Leveraging Vid IQ for In-Depth Analysis 07:39 Analyzing Research Results 12:23 Customer Questions and Their Impact 13:15 Turning Research into Actionable Angles 14:04 Common Research Pitfalls to Avoid 14:23 Conclusion and Next Steps —