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Marketing - Stop Wasting Money on Random Ideas

Do you think marketing is just about running ads? That's a costly misconception! Many business owners skip the fundamental strategy, leading to wasted time and money. In this essential episode, Marcus Kroek sits down with marketing expert Andres Lopez to break down the foundational principles that truly drive business growth. In This Episode, We Discuss: Brand vs. Performance: Learn the crucial difference between brand marketing (building long-term, lasting value) and performance marketing (driving immediate sales) and how to balance them. The Problem with RMIs: Andres introduces the concept of "Random Marketing Ideas" (RMIs) and explains why jumping straight into tactics without a solid strategy is a fast track to wasting your budget. Audience as an Asset: Discover why building your own audience is the most quantifiable business asset and how it delivers warmer, more qualified leads directly into your sales process. Scaling Profitably: Understand the deliberate, strategic approach required to scale your business in a profitable and sustainable way, rather than just throwing money at the wall. This conversation is absolutely essential for any business owner ready to transition from costly guesswork to deliberate, profitable scaling. 📅 New episodes of Business Unlocked every Wednesday 👍 Like this episode if you learned something new 🔔 Subscribe for weekly business growth insights #marketingstrategy #brandmarketing #performancemarketing #businessgrowth #smallbusinessmarketing #andreslopez #marcuskroek #marketingtips #entrepreneurship #businesstips #audiencebuilding #profitablegrowth #digitalmarketing