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#100

In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a strong practice culture. The conversation highlights the significance of autonomy, accountability, and the role of incentives in motivating team members. Dr. Erickson shares insights on establishing core values and creating a culture that fosters service and engagement, ultimately leading to improved patient experiences and practice growth. Takeaways: • Realistic expectations of success are crucial for team buy-in. • Creating a culture of service enhances patient experiences. • Autonomy and accountability drive team motivation. • Establishing core values helps shape practice culture. • Incentives should align with team motivations and practice goals. • Leaders must lead by example to cultivate a positive culture. Chapters 00:00 The Power of Team Involvement in Marketing 03:40 Understanding Team Dynamics and Shared Goals 11:49 Creating a Culture of Service and Autonomy 20:29 Navigating Staff Turnover and Building Resilience 30:16 Establishing Core Values and a Unique Culture 39:29 Motivating Teams Through Incentives and Marketing Engagement 46:32 Leading by Example and Cultivating Accountability ... Connect with Dr. Sten Ericson connect@pathwaydentalsolutions.com www.pathwaydentalsolutions.com (https://pathwaydentalsolutions.com/)