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#110

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role of small agreements in fostering treatment acceptance. He also discusses practical applications for dental marketing and patient engagement.  Takeaways • People want to act consistently with their self-identity. • Patients need to feel aligned with their health decisions. • Dental practices should focus on building patient identity. • Encouraging small yeses makes larger decisions easier. • Marketing should reinforce positive health behaviors.  Chapters 00:00 Understanding Commitment and Consistency 10:03 The Power of Small Commitments 19:30 Applying Principles in Dental Practice 29:35 Marketing and Patient Engagement ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com (https://markthackeray.com/)