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In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clearly communicating what patients can expect before, during, and after their visits, dental practices can enhance patient comfort, increase treatment acceptance, and foster trust. Takeaways Setting expectations is crucial for patient satisfaction. Unmet expectations lead to frustration and negative experiences. Clear communication can reduce patient anxiety and increase compliance. Patients often fear the unknown aspects of dental treatment. Providing a roadmap for visits helps patients feel in control. Over-communicating during treatment can alleviate discomfort. Chapters 00:00 Setting Expectations in Dentistry 02:56 The Importance of Clear Communication 06:09 Building Trust with Patients 08:38 Enhancing the First Visit Experience 11:49 Effective Treatment Planning 14:35 Managing Urgent Care Expectations 17:33 The Role of Referrals in Practice Growth 20:42 Creating a Consistent Patient Experience Get Marketing Help Want our team to help with your marketing efforts? Contact Maria to schedule a time to talk: maria@markthackeray.com