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#108

Patients today have more choices than ever, and most dental practices sound the same online. Clinical skill is assumed. Convenience is expected. The question is, how do patients decide which practice to call? In this episode, we explore why a clearly defined brand personality has become one of the most powerful tools for standing out, building trust, and being remembered in a crowded market. Discover how personality shapes recognition, recall, and patient confidence long before someone schedules an appointment. We also break down everyday examples from well-known brands and translate those lessons directly into dentistry. In this episode, you will learn: • Why most practices blend in and how personality solves that problem • Why patients choose practices that feel familiar and confident • The difference between a logo and a real brand experience • Two to three practical steps to defining your practice’s personality • How a strong personality leads to better case acceptance and referrals If your practice struggles to stand out online, attract the right patients, or convert interest into action, this episode will help you understand what is missing and how to fix it. Chapters 00:00 Introduction to Brand Personality 03:00 The Importance of Standing Out 05:48 Defining Brand Personality 11:50 Building a Memorable Brand 24:03 Practical Steps to Define Your Brand 31:56 Conclusion and Call to Action Get Help! If you want help defining a clear, distinct brand personality that attracts the right patients and makes your marketing work harder, our team can help. Reach out to discuss more - maria@markthackeray.com