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Ever wondered why you’re not being chosen for bigger roles even when you’re exceptional at what you do? In this powerful episode, Laura Patterson shares the moment her boss told her: “You’re exceptional… but I don’t trust that you would make the same decisions I would.” This wasn’t about capability. It was about the invisible rules that shape career growth. If you’re a woman in tech leadership who: • consistently delivers but feels overlooked • wants more visibility, trust, and influence • is ready to step out of execution and into leadership • wants to be chosen for the roles you deserve … this episode will shift the way you approach your career. Together, we break down: ✨ Why working harder isn’t the strategy that gets you promoted ✨ The trust signals leaders look for ✨ How decision-making drives leadership credibility ✨ How to create real advocates inside your org ✨ Why women unintentionally hold themselves back ✨ Practical steps to become a trusted leader, not just an exceptional contributor This conversation is your roadmap for building trust, getting seen, and creating opportunities without burning out. Laura Patterson is a globally recognized expert in customer-centricity, data-driven decision-making, and performance management. Her 25+ year corporate and consulting career spans sales, customer relationship management, analytics, product marketing, and strategic leadership. 👉 Book a session with Laura: https://visionedgemarketing.com/advis... Connect with Laura: Website: https://visionedgemarketing.com LinkedIn: / laurapattersonvem YouTube: / @visionedgemarketing Limor Bergman Gross is an Executive & Team Coach, former Director of Engineering at DigitalOcean, and host of From a Woman to a Leader. She helps women in tech step into strategic influence, executive presence, and leadership roles — without burnout or people-pleasing. Her mission is simple: Help hidden leaders get seen, respected, and promoted. Connect with Limor: LinkedIn: / limorbergman Substack: https://limorbergman.substack.com Podcast Hub: https://limorbergman.com/podcast YouTube: / @limorbergman 🧠 CHAPTERS 00:00 – Why You’re Not Being Chosen (Laura’s Story) 02:15 – The Invisible Rules That Hold Women Back 04:20 – Working Hard ≠ Getting Promoted 06:10 – What Leaders Really Look For 08:32 – How Laura Discovered the Trust Gap 12:04 – Decision-Making & Leadership Credibility 14:28 – Building Trust With Your Manager 17:40 – Cross-Functional Visibility & Influence 20:50 – How to Ask for Career Opportunities 23:25 – Saying Yes vs. Burning Out 26:40 – Failure, Risk-Taking & Growth 30:10 – What Women Must Do Differently 32:50 – Laura’s Final Advice for Women in Tech 34:20 – Connect with Laura 35:00 – Closing Thoughts & What’s Next