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What does it really take to start a business when you don't feel ready? In this episode, serial entrepreneur Virginia Frischkorn shares how she started her first company at 24, built it into a luxury event empire recognized by Vogue and Martha Stewart, scaled from $500K to $5M events, and then lost her father overnight, which changed everything about what she was building and why. If you're a woman thinking about starting a business, feeling stuck in over-preparation mode, or wondering how long it actually takes to build something real, this conversation is for you. About Virginia Frischkorn: Virginia is the founder of Party Trick, a platform that helps people plan gatherings with ease. She's a serial entrepreneur who built and scaled multiple businesses in the event industry before pivoting to tech. She's a mom of two who gets up at 3:30 AM because she believes bringing people together is one of the most important things we can do. Connect with Virginia: Party Trick: https://partytrick.com LinkedIn: / virginiatfrischkorn Chapters: 0:00 — Why "overnight success" is a myth 0:49 — Episode intro 2:22 — Virginia's entrepreneurial family and her father's influence 5:19 — Losing her father and rebuilding with purpose 8:08 — What Party Trick does 8:59 — Starting a business at 24 without a plan 12:54 — The danger of becoming an information junkie 13:50 — How Virginia scaled from $500K to $5M through systems 15:47 — The Asana story: from 80-hour weeks to 40-hour weeks 16:41 — Building relationships intentionally (using Asana as a CRM) 22:38 — Tips for women who want to start a business 23:57 — The Mom Test: how to validate your idea honestly 25:05 — Everything takes longer than you think 27:38 — Finding your "why" beyond money 29:04 — About Party Trick and where to find Virginia Connect with Limor: Podcast hub: https://limorbergman.com/podcast/ LinkedIn: / limorbergman Substack: https://limorbergman.substack.com