The Multiple Audience Challenge: Turning Digital into Demand for Health Innovation Companies скачать в хорошем качестве

The Multiple Audience Challenge: Turning Digital into Demand for Health Innovation Companies

Health innovation companies have to communicate effectively with three distinct audiences: patients, providers, and investors. Each group has different motivations, levels of understanding, and conversion behaviors, which often creates friction in digital journeys. This session explores how to identify those friction points, improve how each audience interacts with your website and marketing, and use data to make informed decisions that lead to measurable results. We will show how UX, analytics, and conversion rate optimization (CRO) work together to turn digital engagement into demand and revenue growth. Additional details include: How to recognize the most common friction points for patients, providers, and investors CRO tactics that reduce wasted spend and improve lead quality How to use tracking and analytics to segment audience behavior and optimize budget allocation Why UX and marketing alignment lead to stronger ROI across all audiences Practical ways to align content, SEO, and paid media for each audience type