Celebrity vs Influencer Marketing - Lessons from Dutch Barn Vodka скачать в хорошем качестве

Celebrity vs Influencer Marketing - Lessons from Dutch Barn Vodka

Are your influencer campaigns failing to deliver the results you need? Whether you are B2B or eCommerce, gain the clarity to understand what works and what doesn’t in advertising, and transform your brand’s approach to marketing. Learn from Dutch Barn Vodka's Success Story Despite partnering with Ricky Gervais, a globally recognised comedian and co-owner of Dutch Barn Vodka, for their social media ads, the brand initially struggled to connect with audiences and drive sales. While his celebrity status attracted attention, it didn’t translate into the conversions the brand needed. The turning point came when the brand shifted its focus to TV advertising, which sparked significant growth. In this session, Avneet Kalsi, the former Brand Manager at Dutch Barn Vodka, shares insights into what brands should - and shouldn’t - do when working with influencers and celebrities.  What You'll Learn in 30 Minutes: 🧠 The psychology of effective advertising: Discover the principles that make campaigns resonate with your audience. 🔀 Celebrity endorsements vs. influencer marketing: Understand the key differences and how to make the right choice for your brand. 🎯 Reposition your brand for success: Learn how to craft marketing strategies that work in the short term and the long term. 🚀 Adopt a startup mentality: Infuse innovation and agility into your marketing team to drive results. 00:00 Introductions & Housekeeping 05:15 Who Are Dutch Barn Vodka? 13:31 Social Media Video 14:23 Why the Social Media Video Didn't Work 16:40 TV Ad 17:12 Results from the TV Ad 20:07 Influencer: Grace Beverley 22:27 Spotler Engage & Your Social Strategy 30:45 Q&A ------- SpotlerUK is an AI-powered marketing automation and lead generation software provider. We offer an all-in-one inbound & outbound platform, allowing marketing & sales teams get more leads, convert more traffic and run complete marketing campaigns. Book a demo or free trial using the links below: https://spotler.co.uk/demo/ https://spotler.co.uk/free-trial/