How to Use Webhooks — Thread the Needle with Braze скачать в хорошем качестве

How to Use Webhooks — Thread the Needle with Braze

Webhooks in Braze are transformative for marketers. They enable seamless integration between systems, enhancing automation across the diverse touchpoints of the customer journey. Webhooks minimize time spent on repetitive tasks, allowing marketers to concentrate on high-priority activities. Additionally, they broaden the scope of how marketers can utilize Braze alongside other systems, such as triggering messages, crediting loyalty points, and creating personalized experience triggers. In this episode of Thread the Needle, @Jesse Cohen, Solution Architect at Stitch, discusses how to use webhooks. Chapters: 00:00 - Introduction 00:21 - What is a webhook 00:38 - Difference between a standard API and a Webhook 00:51 - Webhooks to external platform use cases 01:15 - Webhooks to Braze use cases 01:36 Introduction to Action-Based Canvas 01:55 Setting Up the Webhook 02:17 Decision Split and User Update 02:48 Configuring the Second Webhook 03:33 API Calls and Testing 04:50 Conclusion