How to Prepare for Your First Email Send — Thread the Needle with Braze скачать в хорошем качестве

How to Prepare for Your First Email Send — Thread the Needle with Braze

Properly configuring your email functionality in Braze is essential for the long-term success of your email marketing campaigns. A thorough setup ensures your emails reach your audience’s inboxes instead of being marked as spam, enhances deliverability, builds a strong sender reputation, and most importantly, sets you up for higher open and engagement rates. Neglecting these crucial steps can lead to significant issues, damaging your brand’s credibility and the effectiveness of your email outreach. In this episode of "Thread the Needle," Isabel Miller, Business Strategist at Stitch, guides you through the critical steps to take before launching your first campaign. Chapters: 00:08 Introduction to Email Setup in Braze 00:36 Email Preferences Best Practices 02:26 DNS Records and SSL Setup 07:22 IP Warming Best Practices 09:28 Setting Up IP Warming Campaigns 15:20 Monitoring Results and Key Takeaways 18:52 Conclusion