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How to Build Trust & Stronger Customer Connections Through Social CX

Social media isn’t just a marketing tool—it’s a trust-building powerhouse. But too many brands treat it as a one-way street instead of a conversation-driven experience. In this Care Chat episode of The Social Media CX Podcast, I answer listener questions about how brands can strengthen customer connections and build trust through social. From responding to every comment like a human to creating seamless, omnichannel experiences, I break down the five key steps to making social a customer loyalty engine. What You’ll Learn in This Episode: ✅ The #1 mistake brands make that weakens customer relationships 💡 How responding within one hour increases trust & advocacy 🎯 Why social CX should feel like a handshake, not a megaphone 📢 The power of proactive care & how it transforms brand loyalty 🔥 How to show, not just tell, your brand’s commitment to customer experience If you want stronger connections, better engagement, and a social strategy that actually builds trust, this episode is for you! Whats Inside: [00:00] How to Build Trust & Stronger Customer Connections Through Social CX [01:22] Question 1:  What's one thing brands can do right now to strengthen consumer connection (on social media)? [01:42]  Stop treating social media like a one-way street [02:58]  Commit to responding to every single customer comment and DM within one hour [03:54] Free Course: Creating Conversation Content that Connects [05:02] Question 2:  What are the practical steps for using social care and social media interactions to build trust and loyalty? [05:19] 5 Steps for Social Care Connection ---- Are you struggling to create content that actually connects with your audience on social media? I've got a free course that will change the way you approach content on your social channels forever. It's called Creating Conversational Content That Connects, and it's packed with proven strategies to turn boring posts into real conversations that drive engagement and build relationships. Grab your spot now https://bit.ly/b2contentcourse