Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon скачать в хорошем качестве

Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon

In a world where anyone can generate a “perfect” email with AI, does perfection even matter? According to Christopher Gannon, founder of Captivate Talent, what truly matters are the fundamentals: relationships, brand, and aesthetics. In this episode of the Grow Your B2B SaaS podcast, hosted by Joran from Reditus, Chris breaks down how startups should think about hiring go-to-market (GTM) talent, structuring teams, leveraging AI, and expanding into the US. This article summarizes their conversation into clear, actionable insights every founder should know. Key Timestamps (00:00) The Perfect Email Myth: Why Human Connection Still Wins (00:55) Meet the Masters of B2B SaaS Growth (01:31) Why Headcount Won’t Scale Your SaaS Revenue (01:51) From Filling Seats to Building a GTM Powerhouse (02:10) The Birth of Captivate Talent: A Founder’s Bold Pivot (03:33) The $1M ARR Question: When to Hire Your First GTM Pro (03:50) The Founder’s Dilemma: Sell It Yourself or Hire Early? (04:58) The Brutal Truth About Early-Stage Onboarding (05:39) Who Comes First—Sales or Marketing? The Real Answer (05:54) Never Outsource Your Superpower (07:20) Overhiring vs. Underhiring: The Startup Goldilocks Problem (08:16) The Rolodex Trap: Why Big Titles Burn Startups (09:22) Forget Titles—Hire for 12-Month Outcomes Instead (10:15) Inside the Ideal GTM Team Structure for SaaS Growth (11:08) The Secret Weapon: Your Customer Call Library (11:39) AI Is Taking Over GTM (But Here’s the Catch) (12:11) Beyond ChatGPT: How to Spot True AI Fluency (13:48) Reditus Break: The Affiliate Engine Powering B2B SaaS (14:11) How to Measure Real AI Impact in Your Workflows (15:06) “At the Table or on the Menu?” AI Skills That Protect Your Career (15:44) The Truth About GTM Hiring in a Post-Layoff World (16:24) Why Relationships Beat Perfect AI Emails Every Time (17:44) The Costly Mistake: Hiring an SDR for US Expansion (18:10) The Founder-Led Playbook for Cracking the US Market (19:09) The Full-Stack Expansion Model Every SaaS Needs (20:22) Stop “Testing” the US with One Hire—Here’s Why (22:08) PLG vs. Enterprise: When Remote Expansion Stops Working (23:33) Why Big Logos Abroad Don’t Impress US Buyers (24:24) US to Europe: How to Win with Local Talent and Presence (25:29) The Hidden Legal Maze of US Hiring (26:26) The Real Cost of US Expansion (and Cultural Fit) (28:34) The Culture Clash: Vacations, Burnout, and Commitment (29:21) Burn the Boats: The Only Way to Win in the US (30:12) The Future of GTM: How AI Is Rewriting Hiring Rules (31:16) From 0 to $10K MRR: Discipline Over Everything (32:47) From $10K to $10M ARR: Hire Ahead and Pay for Talent (36:49) Connect with Christopher Gannon and Captivate Talent