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What do you do when you lose everything? Not once, but twice. In this episode of Open Book Entrepreneur, we are joined by Zainab Oduniyi, a fashion designer and coach who turned catastrophic loss into a global success story. After her business was destroyed by fire and then by riots within a single year, Zainab had to make a choice: rebuild the same way or re-engineer her entire life. [01:07] Zainab shares her framework for escaping competition by identifying your "unfair advantage"—that unique blend of lived experience, expertise, and talent that no one can replicate. [04:17] In this episode, you’ll discover: The Mindset of Resilience: How to see yourself as a global entity even when you lose your physical walls. [01:56] The "Sweet Spot" Strategy: Finding the intersection of what you love, what pays well, and what you’re best at. [02:43] Eliminating Competition: Why you shouldn't try to "beat" the competition, but rather make them irrelevant. [07:11] Framework Thinking: How Zainab applied Tech & Product Management principles to the creative world to scale faster. [08:47] Connect with Zainab Oduniyi: 📸 Instagram: @zanab.oduniyi 🌐 Website: https://www.google.com/search?q=zabod... Watch the full episode here: • The "Comeback" Story: Losing It All Twice:... The "Business & Strategy" Set: #BusinessResilience #ScalingUp #CreativeEntrepreneur #BrandPositioning #UnfairAdvantage #BusinessStrategy #GlobalBusiness