Adam Cathcart: AI can transform your business… or destroy your brand overnight if you get it wrong. скачать в хорошем качестве

Adam Cathcart: AI can transform your business… or destroy your brand overnight if you get it wrong.

In this Channel Chat episode, Marc Sumner sits down with Adam Cathcart, MD of Onecom Partners, to unpack his journey from aspiring professional ice hockey player to leading one of the UK’s biggest partner-only telecoms channels. They get into: How a shoulder injury, a £6–7m ice rink and a blunt consultant pushed Adam into sales Climbing from B2B mobile rep at Genesis to board, M&A and floating Outsourcery on AIM Building and selling Lapdog, running Nine Group and then being acquired by Onecom How Onecom Partners really works: ring-fenced channel, zero drama on channel conflict, and using an 850-person engine to back partners The brutal reality of WLR switch-off and how partners can actually transition legacy estates Why comms players and IT MSPs are colliding and where the real opportunities sit Cyber and dark web monitoring as “sexy telco” and how partners are leading with it The truth about AI in telecoms: where it works, where it wrecks brands, and why you need baby steps Why Adam is obsessed with hiring grads and early-career talent into the channel Office vs remote for young people and why being visible still wins promotions The Gloucester office story: free breakfast & lunch, culture, and pulling M&A together Why Vodafone is his “one to watch” for 2026 If you’re a telco, IT reseller, MSP or distributor trying to work out where the channel is really heading and how to build a modern partner business – this one’s worth your time.