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Khaled ElAhmad is an entrepreneur at heart and lived his life between Kuwait, the USA and now Jordan. He is a content curator and a communications consultant. Created Jordan Blogs aggregator in 2006 then co-founded Amman tech Tuesday back in 2009. Nowadays he is the founder of Secret Gym, DigiArabs and a partner at Captivate Arabia and DV8 Digital Media agency. Served as the digital media director at the prime ministry of Jordan back in 2010 then created the social media department at Zain Jordan back in 2012 and presently is the social media senior manager at Zain Jordan. Khaled also excels in setting up social media strategies and training public, private and non-profit brands across the MENA region on utilizing those strategies. Trained in every Arab country almost. He has also been a main speaker in many local, regional and global events. Also used as a reliable social media sources for top media agencies in the region like Aljazeera, AlArabeya and many other agencies. Khaled ElAhmad is an entrepeneur at heart and lived his life between Kuwait, the USA and now Jordan. He is a content curator and a communications consultant. Created Jordan Blogs aggregator in 2006 then co-founded Amman tech Tuesday back in 2009. Nowadays he is the founder of Secret Gym, DigiArabs and a partner at Captivate Arabia and DV8 Digital Media agency. Served as the digital media director at the prime ministry of Jordan back in 2010 then created the social media department at Zain Jordan back in 2012 and presently is the social media senior manager at Zain Jordan. Khaled also excels in setting up social media strategies and training public, private and non-profit brands across the MENA region on utilizing those strategies. Trained in every Arab country almost. He has also been a main speaker in many local, regional and global events. Also used as a reliable social media sources for top media agencies in the region like Aljazeera, AlArabeya and many other agencies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx