The Biggest Mistake Event Coordinators Make When Booking a Keynote Speaker скачать в хорошем качестве

The Biggest Mistake Event Coordinators Make When Booking a Keynote Speaker

Booking a keynote speaker is one of the highest-risk decisions an event coordinator or event host makes. In this video, I break down why some keynotes fall flat—not because the speaker was bad, but because they were wrong for the moment. I explain the responsibility event planners carry, the hidden risks of choosing speakers who look perfect on paper, and what truly separates forgettable events from unforgettable ones. You’ll learn the three elements the right keynote speaker always gets right: Understanding the emotional state of the audience Creating one clear shift instead of overwhelming content Designing the keynote as a catalyst for what happens next If you’re an event coordinator, conference planner, association leader, or executive responsible for booking speakers, this framework will help you make decisions that protect your reputation, deliver value to attendees, and create real momentum after the event ends.