Are You Paying Customers to Eat Your Food? 💸 The Pricing Trap That Kills Small Farms скачать в хорошем качестве

Are You Paying Customers to Eat Your Food? 💸 The Pricing Trap That Kills Small Farms

You worked all day in the hot sun, sold everything at the market, and have a pocket full of cash. But did you actually make money? 🚜📉 In this video, we expose the dangerous trap of "Market Rate Pricing" that causes farmers to lose money on every sale. Learn how to calculate your TRUE costs, why you must pay yourself a wage, and the hybrid strategy to sell premium produce at a profit. . 【Key Takeaways in This Video】 1. The Trap: "If I Sold It, I Made Money" 🚫 • Cash flow is not profit. If you don't account for your labor, insurance, and tools, you are essentially paying customers to eat your food out of your own pocket. 2. Strategy A: Cost-Plus Pricing (The Safe Way) 🛡️ • The Formula: Direct Costs (Seeds/Feed) + Labor (PAY YOURSELF!) + Overhead + Profit Margin = Final Price. • Example: $3 (Feed/Carton) + $1.50 (Labor) + 30% Profit = $5.85/dozen eggs. • Pros: Guaranteed profit on every item. • Cons: Can result in "Sticker Shock" compared to grocery stores. 3. Strategy B: Market Rate Pricing (The Dangerous Way) 📉 • The Method: Matching the competitor's price (e.g., selling corn for $0.50 because everyone else is). • The Danger: Small farms cannot compete with industrial commodity farms on price. If you match a $4.00 store price but your cost is $4.50, you lose $0.50 every time you sell. 4. The Winning Strategy: The Hybrid Approach 🏆 • Step 1: Calculate your Cost-Plus price (your rock bottom). • Step 2: Check Market Rate (reality check). • Step 3: Bridge the Gap. If your price is higher, don't lower it—add value. • Marketing Tip: Don't sell "eggs." Sell "Soy-Free, Pasture-Rotated Eggs" with bright orange yolks to justify the premium price. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ #FarmBusiness #PricingStrategy #SmallFarm #MarketGardening #Homesteading #CostPlus #Profitability #DirectToConsumer