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The Dog and Bone Story

I think the dog and bone story is really important to remember when we are thinking or feeling that we need to change our visual branding for the sake of pivoting, rebranding, or taking things to the “next level”. The story goes that a dog has a bone, walks over a bridge, sees a dog in the water that has a bone, wants the other dogs bone, drops their bone to get it, only to realize that it was a reflection, and now they have nothing. More often than not we decide to change things dramatically in our visual design or branding without appreciating the recognition that it has helped grow over time. We sacrifice it for something that we don’t think we have. It is true that what brought us to one stage of our business may not help us in the next stage, but rarely do we need to change how we show up dramatically in order to move our business forward. I would love to hear your thoughts. Let me know in the comments section if you have any questions, comments or concerns about this idea. Sign up for my newsletter at simeongoa.ca.