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4 Stakeholder Relationship Model

In setting up the focus for issues and crisis management, we have focused on the high level process aspects of issues management but then focused on stakeholders and more meaningfully understanding stakeholders as a necessary pre-cursor to actually doing issues management. This lecture will represent our last conceptual focus on stakeholders before we launch into the issues management process. However, the purpose of this lecture is to focus on the stakeholder relationship model. This is my model and has certainly been influenced by a lot of theory and research, but in the tests of the model is really helping to explain what works and doesn’t work in terms of managing increasingly intense problems and concerns for organizations. But its grounding comes from an advertising model that I came across about 10-15 years ago that I thought really made sense from a communication and persuasion perspective. So, in this lecture I’ll talk about advocacy advertising, then introduce and discuss the SRM model itself.