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If your supply chain still relies on dashboards that inform but don’t change outcomes, this conversation is a reset. I sit down on the Productronica floor with Sourceability's Digital Solutions Global Lead Andrew Heath to explore how EMS teams, distributors, and software partners can turn market data into actions that cut bid time, reduce risk, and protect margins. The core idea is simple and powerful: move AI from analyst to operator so it doesn’t just summarize risk but recommends the next move inside your workflow. We dig into how benchmarking against open-market intelligence gives buyers leverage, why smaller EMS firms can now access affordable tools like Datalink, and how digital provenance builds executive trust in AI-driven decisions. From obsolescence alerts and shortage predictions to vetted alternates and design-for-availability choices, we highlight where data must flow both directions to tame the bullwhip effect and eliminate surprises. The broker DNA still matters when the market squeezes, but it’s now fused with strategic, data-driven services that anticipate disruptions before they hit your line. Partnerships emerge as the engine of real ROI. Luminovo’s quoting stack, Sourceability’s data signals, and embedded distributor expertise together compress response times and lower cost-to-serve. Beyond the noise of Industry 4.0, the mission becomes orchestration: trusted signals, human education, and AI that operates within the process instead of decorating it. If you’re ready to turn dashboards into decisions and build a supply chain that compounds small, smart wins over time, this episode maps the path. Enjoyed the conversation? Follow the show, share it with a colleague who lives in spreadsheets, and leave a quick review to help others find it. EMS@C-Level is hosted by global inspection leaders Koh Young (https://www.kohyoung.com) and Global Electronics Association (https://www.electronics.org)