The Partnership Economy Podcast | Season 6, Episode 11 скачать в хорошем качестве

The Partnership Economy Podcast | Season 6, Episode 11

What’s the most valuable lesson you've taken from a shift in digital media? Share your thoughts below! Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine, explains how modern brand relationships are built on community, not just clicks. In this video, you'll learn: How brand advertising evolved from simple TV/print exposure to today's complex, creator-led social strategies. Why community and shared values are the most powerful assets a brand can offer partners. The critical role in-person experiences (IRL events) play in driving long-term brand equity and partnership success. Kimmel shares lessons from her dynamic career, tracing the history of digital marketing from the early days of social media at agencies like Saatchi & Saatchi and 360i to her roles at Pinterest and TikTok. She offers an insightful breakdown of how Hello Sunshine, founded by Reese Witherspoon, successfully monetizes a mission-driven community through authentic, long-term brand collaborations. Timestamps: 00:00 - Intro 01:46 - Early agency days (pre-social) vs. today’s digital world 04:17 - The shift from static to video content at Pinterest and TikTok 11:47 - The challenge of measurement in a native, multi-channel environment 16:29 - Reflections on the high-growth culture at Pinterest and TikTok 18:26 - What creators value most from platforms 23:30 - How Hello Sunshine’s mission drives business and community 27:06 - Monetizing community through bespoke brand partnerships (e.g., literary retreats) 31:28 - Defining a successful, high-value brand partnership 37:14 - The power of IRL events and experiential marketing 40:23 - The future of partnerships: consumers in the driver’s seat 43:41 - The most rewarding part of working with the Hello Sunshine community #partnershipeconomy #partnership #hellosunshine #mediatrends #creatoreconomy #creator #marketing #media Subscribe for more partnership and marketing insights:    / @impactdotcom   FOLLOW US: ------------------------------- Website: https://impact.com/ Facebook:   / impactdotcom1   Linkedin:   / impactdotcom   Instagram:   / impactdotcom