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@drbhavdeep The ability to convert a patient’s interest into a procedure has been both the easy and the hard part of the process of running a Dental practice. Historically, it was easy. Patients called the practice to schedule an appointment, came in for a consultation and counseling and if it was appropriately recommended, often moved forward with their decision to have dental procedure. Data from a survey conducted by an imminent marketing agency showed conversion rates of roughly 50% when measured as a percentage of phone inquiries. That is, roughly one out of every two people who call (and schedule a consultation) will eventually show up and agree to proceed. I am not going to judge this average conversion rate as good or bad. I will, however, offer advice on how to improve your conversion rate, whatever it may currently be.