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Customer onboarding isn’t just a checklist — it’s the moment that defines long-term success. So why are so many companies still getting it wrong? In this bold, no-holds-barred panel, customer success industry experts came together to challenge outdated thinking and share real-world strategies for turning onboarding into a competitive advantage. We tackle questions like: Should onboarding be owned by CSMs or a dedicated team? Can you scale without losing the personal touch? Is re-onboarding a failure or a strategic move? Why doesn’t onboarding get the budget it deserves, and how do we fix it? What to do when onboarding programs start to fail Panelists: Clare Knight (Moderator), Founder of The Onboarding Lab Frank Auger, VP of CS at OnRamp & Former HubSpot Executive Bob Mathers, Speaker & CS Coach Michael Boyd, Industry Speaker, Advisor & 3x VP of CS Kat Durant, Manager of Onboarding Services at Integrate Whether you're looking to scale, personalize, or rethink your onboarding strategy, this discussion will leave you with fresh insights and ideas you can implement immediately. #CustomerOnboarding #CustomerSuccess #OnboardingStrategy #SaaS